Strengthening global expertise: MIC collaborates with Mukesh Desai

With over 30 years of proven experience in the fashion industry, Mukesh Desai has recently begun his collaboration with MIC.
 

He began his career living and working in the Far East, before relocating to the United Kingdom, where he partnered with leading British textile brands operating across various European markets. This international exposure has enabled him to develop a strong global perspective.
Throughout his career, he has developed a deep expertise in the denim sector, gaining valuable insight into both product development and market dynamics.

Today, he works independently as a consultant through his own company, MD Agency, supporting brands with his extensive industry knowledge and strategic vision.

MD Agency offers fashion brands access to high-quality, carefully sourced fabrics and world-class manufacturing partners.

Since its inception, the agency has established exclusive relationships with a wide network of fabric mills and manufacturers, ensuring the highest standards in textile sourcing and garment production.

Q&A with Mukesh

•  How did your journey in the textile industry begin, and what inspired you to pursue this path?
It all started in the 1970s on the King’s Road in Chelsea. I had a Saturday job in a jeans shop called Silver Dollar, where I quickly became the number one salesman. That experience truly inspired me to pursue a career in clothing, specialising in denim.


•  What sets an excellent denim product apart from a standard one?
Materials, craftsmanship, and finishing—not just one factor.
Quality of Denim Fabric (Raw Material): Top-tier denim starts with premium fabric from renowned mills such as Kaihara Denim, Cone Denim, or Candiani Denim.

•  What aspects of MIC impressed you the most, and what led you to start this collaboration?
MIC offers excellent products for the clothing industry, particularly in the denim and knitting sectors. Their two facilities, located in Italy and Egypt, enable them to effectively serve global markets that manufacture denim and knitwear


•  Are there any key projects you’ve been involved in that have had a lasting impact on you?
Successfully launched the brands Etienne Ozeki and Blue Guru in 2000. Both brands achieved widespread distribution across all European Union countries and were positioned in leading premium denim retailers, establishing a strong presence in the high-end denim market.